What is strategy? by Michael E. Porter

What did it called my attention?

It called my attention that we have to distinguish between operational efectiveness and strategy, they work in different ways. Productivity, quality and speed are estrategic tools while operational efectiveness it is based on techniques like:

. Total Quality Managment
. Benchmarketing
. time based competition
. outsourcing
. reenginering
. change managment

It also called my attention that the company may compete stablishing a difference between competitors and in that way, be sustainable and preserve profitability and applyng continuos improvment and satisfyng any need a customer expresses.

Why did it called my attention?

It called my attention because I found out that managers have been learning to play by a new set of rules such as:

1. competition and market changes (dynamic markets)

2. Rivals can queeqly copy any market position and competitive advantage is temporary.

3. Mutually destructive competition (Hyper competition).

4. Markets became global.

What did I learn?

I learned that we as managers, have to apply all these concepts like:

. Fit (to adapt companies product to customers needs)
. Sustainability.
. Improvement
. leadership
. emerging industries and Competitive advantage.

How would I apply these concepts to my Company?

I would:

1. Deliver greater value to customers.
2. create comparable value at lower cost.
3. choice to perform activities differently than rivals due (being different)

Marketing Myopia by Mr Theodore Levitt

Since I am studyng english, I want to take advantage of this home work to practice my english knowledges and to express my points of views and answer the questions requested about this article by Mr. Levitt

1. What called my attention about this article?

After reading Mr Levitt article, I found out that industrial growth does not exist and it is only a concept created by companies that are not aware of the impact of changes in the industrial market due to the fact that there are only opportunities to capitalize and growth but there is not such thing as a growth industry.

It called my attention too, that the article was written in 1960 and still its arguments prevail to now, for example, companies must ascertain and act on their customer¨s needs and desires.

Why did it called my attention?

first, Companies failled to value what is going on arround them, thus, underestimating the competitive changes on the market, debilitating the importants of their own companies.

What did I learned from the article?

I learned the companies are inappropiatly defining their purposes like rail road companies, electric utilities, movie industries and Oil companies that are not counting with the industrial developments of a world in transition that is constantly changing.

I also learned that as a manager, I have to be aware of the markets movements, because they are constantly changing or evolving.