What is strategy? by Michael E. Porter

What did it called my attention?

It called my attention that we have to distinguish between operational efectiveness and strategy, they work in different ways. Productivity, quality and speed are estrategic tools while operational efectiveness it is based on techniques like:

. Total Quality Managment
. Benchmarketing
. time based competition
. outsourcing
. reenginering
. change managment

It also called my attention that the company may compete stablishing a difference between competitors and in that way, be sustainable and preserve profitability and applyng continuos improvment and satisfyng any need a customer expresses.

Why did it called my attention?

It called my attention because I found out that managers have been learning to play by a new set of rules such as:

1. competition and market changes (dynamic markets)

2. Rivals can queeqly copy any market position and competitive advantage is temporary.

3. Mutually destructive competition (Hyper competition).

4. Markets became global.

What did I learn?

I learned that we as managers, have to apply all these concepts like:

. Fit (to adapt companies product to customers needs)
. Sustainability.
. Improvement
. leadership
. emerging industries and Competitive advantage.

How would I apply these concepts to my Company?

I would:

1. Deliver greater value to customers.
2. create comparable value at lower cost.
3. choice to perform activities differently than rivals due (being different)